Fresh Twist In SEO

New SEO Strategy Needed?

It has never been easy lugging your site all the way to the top of Google and unfortunately it just got a lot harder! Google has raised the bar! All across the internet thousands of sites have been demoted page-rank wise with the latest Google algorithm tweak. I have noticed websites that until quite recently boasted a page rank 6 demoted to page rank 4 and countless others have suffered a similar fate. Most of the demoted websites are long established sites and more than a few of them boast thousands of pages. In fact a lot of the Google-slapped websites are article directories traditional safe havens as far as seo was concerned.

Another new feature that this new Google algorithm tweak has ushered in is a changed page rank status bar. It used to be that banned web pages had a grayed-out page rank bar and Google-centric web pages were characterized with green bands of if there was non-existent ranking for that particular page (i.e., page rank 0) the page rank bar/band was plain/white.

Well that has all changed. The new algorithm tweak not only stripped thousands of previously page-ranked web pages of their page rank, the page rank bar is now grayed out for those pages. The first time I noticed this on some of my previously ranked pages I almost freaked. But as I surfed the net I noticed that web pages from other sites that used to be ranked had also been stripped of their PR and grayed out. This gave me a certain amount of comfort and relief because I knew that this was way bigger than me or rather my site.

The grayed out PR band also applies to new/fresh web pages. If you ever doubted the existence of the Google Sandbox what can I say but...Doubt No More! With the aplomb, finesse and broad stroke reminiscent of a street-savvy dictator Google has laid down the law!

Sorry did I say laid down...what I meant was that Google has Smacked Down the law!

So what can you do to stay on this notoriously whimsical search engines good graces?

Well the thing not to do is to try and beat them at their own game because you are going to lose.

Forget using fancy software that apparently promises to rocket charge you up the SERPs (search engine results pages) because such software traditionally leaves footprints which are readily traceable by the search engines; and more likely than not will get your website penalized or banned.

To cut a long story short you have to approximate your website as much as possible to fit into Google Web Paradise! That means that you should try and offer useful new content that is user friendly and oriented and not search engine targeted. In the long run that is the approach that will benefit your website the most!

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