Halo-Effective Internet Marketing

Halo-Effective Internet Marketing

Did you know that good-looking people are better off in contemporary society in the sense that they are much more likely to succeed than their less attractive counterparts. Which explains why better looking actors are more likely to become superstars whether or not their acting abilities warrant such status. This phenomenon is called the Halo Effect and actually has far reaching significance throughout every day life. So what has the halo effect got to do with internet marketing?

Well I like to call its influence halo-effective internet marketing because when you adhere to the basics of the halo effect in internet marketing it will actually boost your sales and profit margin. So what is halo-effective internet marketing ? Well basically this type of internet marketing is sound marketing that appeals to factors that will boost your sales.

Now if you consider that the halo effect describes our natural tendency to be much more trusting, tolerant and compliant towards good-looking individuals in contrast to the not-so-attractive...or in other words, to be positively biased towards good-looking people.

The ramifications of the halo effect are truly far reaching.
For example it is now known that people automatically ascribe positive traits such as honesty, kindness, intelligence and talent to better-looking individuals irrespective of whether such traits actually exist!

Once you understand this principle of the halo-effective marketing it should make perfect sense to you why visitors to your site are far more likely to make a purchase if your website is well designed and visually appealing.

Of what significance is halo-effective marketing to any online business for that matter?

Well the first thing you have to appreciate is that people are only going to buy from a website they feel comfortable with. The reason is simple. That feeling of comfort they experience subconsciously translates into trust.

Naturally, if you happen to be the owner of a well-established brand-name site such as Amazon.com, this issue of trust is a non-issue.

However if you are one of the faceless millions of netpreneurs scattered across the globe you are precisely that…Faceless! You are working from a position of weakness in that you don’t have brand-name recognition behind you and that you're an unknown entity.

Being unknown means that the onus is on you to cultivate trust, but first you have to overcome the particular challenges that conducting business online poses.

What are these particular challenges I speak of? Well the fact that the internet is a virtual reality as opposed to a true reality means that all the rules of real life do not and cannot apply online. Point in case, it is impossible to employ all our senses online in the same manner that we do offline.

This is important because we humans are guided and driven by our senses. And the only tool of measure we have at our disposal for online shopping is a visual assessment. And that is precisely what most of us use to assess a product's quality prior to purchasing it...vision!

Bearing this in mind, it makes sense to have the best visual presentation for your visitors. Because traffic to your site is much more likely to stick around and comply with your directives so long as they believe and trust you. And the only way you are going to convince a perfect stranger to trust you online is through the appearance of your site.


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