Refreshing Text On Your Homepage Demotes Your Site!
SERP Games
You'd think that changing the text on the homepage of your website would be a good thing...
You'd think that changing the text on the homepage of your website would be a good thing...
well think again!
I've noticed every time I change the text on my homepage my website falls several positions on the SERPs (search engine rank position); even when I have altered only a couple of words.
Okay, perhaps it's because the change involved incorporating obviously competitive keywords but even so it really doesn't make sense. Which makes one appreciate the real beauty of blogging; the search engines don't penalize your blog when you continually add fresh text! In fact they reward you for it with increased search engine exposure.
The most recent occurrence of such a demotion that threw my site from page 10 on Google for one of my premier targeted keywords (the keyword in question is very competitive) to page 74.
Okay, perhaps it's because the change involved incorporating obviously competitive keywords but even so it really doesn't make sense. Which makes one appreciate the real beauty of blogging; the search engines don't penalize your blog when you continually add fresh text! In fact they reward you for it with increased search engine exposure.
The most recent occurrence of such a demotion that threw my site from page 10 on Google for one of my premier targeted keywords (the keyword in question is very competitive) to page 74.
WOW! Some drop huh?
This particular occurrence is not the first time this has happened to my site, but I have to say that it has never dropped this far before. Sigh! Google! Google! Why do you try me so?
Anyway when your site drops several positions it really can be quite disconcerting and discouraging if you have no idea what's going on. I know the first time I experienced this phenomenon I really felt like giving up, since I'd put so much sweat in to the search engine optimization of my website.
This sudden-drop-in-serp-position phenomenon also affects sites that have been static for a while. Every now and then I'd log into my Google account to check the position of a much neglected website to be pleasantly surprised to find it has clawed it's way up the search engine index pages.
Funny thing though, anytime I start adding fresh info as new web pages to such a site (note in this case the homepage is untouched) it drops several positions on Google!
I guess it really is a case of THANK GOD FOR WEB 2.0 and Social Media Optimization, because truth be told, much as I have praised Google over time (commingled with the occasional Dis) the bottom line is that it is very difficult to best this finicky search engine.
Another strange occurrence I have noticed concerning Google is that every time there's an update or refresh my website which is usually numero uno for the keyphrase "cheap internet marketing" disappears altogether from the Google results index for several days. In fact in the case for this particular keyword many of the usual suspects (i.e., websites) are usually displaced by spammy looking craiglist webpages for several days!
Internet Home Based Business
Anyway when your site drops several positions it really can be quite disconcerting and discouraging if you have no idea what's going on. I know the first time I experienced this phenomenon I really felt like giving up, since I'd put so much sweat in to the search engine optimization of my website.
This sudden-drop-in-serp-position phenomenon also affects sites that have been static for a while. Every now and then I'd log into my Google account to check the position of a much neglected website to be pleasantly surprised to find it has clawed it's way up the search engine index pages.
Funny thing though, anytime I start adding fresh info as new web pages to such a site (note in this case the homepage is untouched) it drops several positions on Google!
I guess it really is a case of THANK GOD FOR WEB 2.0 and Social Media Optimization, because truth be told, much as I have praised Google over time (commingled with the occasional Dis) the bottom line is that it is very difficult to best this finicky search engine.
Another strange occurrence I have noticed concerning Google is that every time there's an update or refresh my website which is usually numero uno for the keyphrase "cheap internet marketing" disappears altogether from the Google results index for several days. In fact in the case for this particular keyword many of the usual suspects (i.e., websites) are usually displaced by spammy looking craiglist webpages for several days!
Internet Home Based Business
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